A brand repositioning pitch report on The Coca-Cola company.

Order Description What is this brand about?What are the strengths, weaknesses, opportunities and threats? How is the brand currently positioned? • STRATEGY: Based on your analysis, discuss two to three different potential future positioning options for your chosen brand which could be established in the UK market within the next two years. justify which of the discussed positionings has the most potential • IMPLEMENTATION: Based on your strategic framework(s), you need to develop and explain implementation activities to show how, for example, the client’s UK marketing team could implement the framework with different specific stakeholders. This should contain activities in terms of internal brand management and co-creative new product development.