Advice about improving their Vegan Restaurant.

  Inseparability. Another difference between tangible products and ser-vices is that services are typically produced and consumed simulta-neously. In other words, services do not go through the traditional channel of distribution that involves a manufacturer, a wholesaler, and a retailer. Service firms are normally retailers that produce the service and deliver it to the consumer while it is being produced. In fact, the consumer is often part of the production process. For example, the con-sumer must be present for a service such as an airline flight or cruise to take place. The consumer is checked in, he boards the mode of trans-portation, and the service is completed. Similarly, food service firms nor-mally prepare meals as customers order them, unless they are involved in 'grab-and-go' like in some convenience stores and supermarkets.   A friend has asked your advice about improving their business.