Arts & Cultural Market

At least 6 pages, double-spaced in 12pt type. Question 1: What is the definition of modern marketing? Explain and elaborate on the 3 basic tenets and give examples to illustrate your points. Question 2: What are the characteristics and elements of customer-centered marketing management and why is it important for a marketing initiative? Give examples of each element/characteristic you discuss. Question 3: What are the 4 P's of marketing? Name and describe each one and how it relates to the arts & cultural landscape. Give specific examples that illustrate each "P". Project does not have any attached files