Assessment of Key Industry Changes

  Prompt: Based on the business plan you created in MBA 560: Marketing and Strategy, describe the impact of those factors of change identified in your discussion posting this week. Identify key obstacles/opportunities that necessitated the changes and the nature of changes made in the related industry. The assessment should include a section on both the enabling factors and the inhibiting factors that drove the change. The force field analysis https://www.mindtools.com/pages/article/newTED_06.htm technique can be used to help illustrate this concept. The related article and video in the Module One resources can help you with this concept Specifically, the following critical elements must be addressed: • Describe the impact of change in an industry of your choice. • Identify key obstacles/opportunities that necessitated the changes and the nature of changes made in the related industry. • Assess the enabling factors and the inhibiting factors that drove the change.