Brand Management, VOLVO CARS

Brand Management, VOLVO CARS Order Description Subject: Brand Development & Management Topic: VOLVO Cars Word Count: #1100/ "PS: IN TEXT CITATION IS INCLUDED IN WORD COUNT. HOWEVER, END REFERENCE PAGE IS NOT" @WRITER it's Paramount to meet word count. Very Important. #Task Brief ( A PDF version is available for Download) >: A.Structure #Headings/Tittles + Relevant Sub-Headings 1. Evaluation of Marketing Mix (Appx 400 Words) // All aspects of the VOLVO�s Marketing Mix have been clearly evaluated & identified, this identification must be backed and informed by a wide range of academic sources, such as Academic journals, Peer reviewed articles and Text books. (references must be included) (Subs) 1.1 Product (Images of VOLVO�s Product Line Must Be Included as a part of the Product Evaluation #Discussion and at the end as Appendices) : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. 1.2 Price : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. 1.3 Place : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. 1.4 Promotion : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. ------------------------------------------- 2. Evaluation of Source and Brand Equity (Appx 400 Words) // all sources of VOLVO�s Brand Equity have been clearly and competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required. (Subs) 2.1 Brand Awareness : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required. 2.2 Brand Image and Points of Difference : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required. 2.3 Brand Resonance : competently evaluated & identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required ------------------------------------------- 3. Evaluation of Potential Threats to Brand Equity (Appx 300 Words) // All Potential Threats to VOLVO�s Brand Equity have been excellently evaluated and identified. Relevant, Multiple scholarly sources must be used to support Equity evaluation. Deep analytical structure is required.