Brand Plan of . Fashion industry

Brand Plan of . Fashion industry Assessment 3 - Brand Plan Assessment Type Proposal / Plan Description Purpose sample: The purpose of this assignment is to assess students’ Knowledge of Discipline Theory, Models and Concepts and Proficiency in their Application and their Knowledge and skill specialisation within Discipline Description sample: Students apply their knowledge of the discipline theory, models and concepts in assessing theory in the field of global marketing. As a brand consultant, you have been invited by a large international corporation to provide a report on a new brand they wish to develop or extend and market into a single geographic market. 1. Fashion industry This organization plans to develop or extend a new brand within each of the three product categories. You are required to provide a brand plan for a twelve month period. This organization will need advice and reasoning behind all aspects of the brands development and marketing. You must clearly outline any assumptions you have made and incorporate academic literature to support/justify your ideas. Unsubstantiated statements will not provide credibility to your discussion (marking schedule on Blackboard). Weighting 40% Length 3000 words (excluding executive summary)