Building Trust and Loyalty

Develope a customer satisfaction survey aimed at the elderly population of your organization. First, research current trends in health care customer satisfaction and prepare a paper describing how customer satisfaction data is obtained. Next, discuss the advantages and disadvantages of surveys in collecting patient satisfaction information. Finally, prepare a survey or questionnaire a survey and discuss the key components of your survey and how the survey will help the marketing team. The developed survey or questionnaire should be attached in an appendix to your paper.