business article

business article Header Sheet -Company name -Strap line -Logo -Student number Executive Summary -What is your products/idea -What is the potential risk Description of Business -Aims: what the business will do? -Objective: where the business aims to be at year end Market Analysis -Marketing research -Target market -Competition Resources -Equipment etc. Marketing Plan -Product/ service -Unique selling point -Promotion channel -Distribution Financial Plan -Pricing the product -Cash flow for the first year -Investment Future Development - Strategy for the second year