BUSINESS PLANNING

  1.1 Prepare and justify a marketing plan from the results of market research 2.1 Draw up and justify a financial plan for the initial period of a business operation 3.1 Construct and justify a human resource plan for the initial stages of a business operation 4.1 Produce a business plan that is informed by the financial, marketing and human resource plans 4.2 Evaluate the coherence of the business plan