business PPT
business PPT
Visit a part of your town or locality that differs from your own ethnic background(s). Walk around the neighborhood and its stores. Note the components of the marketing mix (the 4 P’s) and what types of marketing and buying behaviors differ from what you are used to seeing. Prepare a 5-minute video or a PowerPoint presentation with photos (at least 6 slides) describing the experience. You want to convey to the viewer the look and feel of the ethnic consumer’s experience. Concentrate on “who, what, when, where, and how.”
Keys to the Assignment
•Your presentation should be professionally prepared, as if you were making a presentation to your boss.
•PowerPoint presentations may include voice-overs or other audio (e.g. music representative of the culture.)
•Explain your analysis using terminology and concepts introduced in this module.
•Cite all sources and provide a reference list using APA format.
•Presentations should be edited and error-free.