Business strategy

Order Description Description You are a strategic consultant to a well-known company which has a diversified business with a presence in different industries and geographical markets. You are asked to focus your strategic analysis on a particular business unit (operating in a particular industry) and make strategic recommendations for its future competitiveness. To this end, you are expected to submit a report which contains the following items: 1. The analysis of the competitiveness of the industry where the business unit is situated by having regard to the European geographical market; 2. The analysis of the strategic positioning of the company within the industry in the specified geographical market; 3. The analysis of the potential strategies that the business unit might pursue in the future; 4. Recommendations on the best strategy for the future competitiveness.