Case Study Domestic Chinese TV Industry

Order Description How attractive is the Chinese TV manufacturing industry? (175 points) Assess the profitability of the domestic Chinese TV Industry and state if the industry is currently threatened. List the variety of factors that stimulate the companies’ threat. Explain what facilitates the foreign firms entry to the Chinese TV market and evaluate their performance (good/or bad). Can you state that foreign firms dominate the TV market segment? Why and why not? What kind of bargaining power suppliers within the industry possess (low, high or very high)? Justify your choice! What will you also say about buyers’ bargaining power (low, high or very high)? Justify your choice! Assuming that grey market makes the rules in China; how does this affect companies in the TV industry?