Chipotle, Intellectual Property, Sustained Competitive Advantage, and Good Leaders

Order Description 1.Research Chipotle and list strengths and weaknesses in bullets. 2. What type of intellectual property provides the most protection for firms? Explain and provide a real-life company example. Please provide your references. 3. Provide a real-life company example for a strategic resource that gives a sustained competitive advantage to the company and explain your rationale. (Please refer to the test of valuable, rare, difficult to imitate, and nonsubstitutable to explain your rationale.) 4. watch the assigned TED talk video clip: https://www.ted.com/talks/simon_sinek_why_good_leaders_make_you_feel_safe?language=en Then based on the clip find an example for leader (not mentioned in the video) that reflects some of the concepts in the clip. explain why you chose this example. Elaborate your answer and provide your rationale.