Consumer Behavior

  Create a diary of all your purchases and consumption of those purchases (other than very frequent things like meals) for a minimum of the past six months. For at least four of these purchases, give a thorough analysis of the consumer buying process you went through and analyze the various sociocultural and psychological influences on your purchases. You should consult secondary sources for information on consumer buying patterns for at least two of these product/service categories. Were any of these purchases influenced in any way by information you learned in this course? Explain. If not, suggest how one or more of these purchases could have been influenced by this information, possibly including how you could have made a more informed decision.