Customer Relations "Southwest Airlines"

Southwest airlines assignment: Go to www. Southwest.com. (and other scholarly sites). Prepare a 2-3 page double-spaced (APA) report addressing Southwest Airlines customer relationship based on ALL of the following benchmarks: Employee Relationship Sales & Marketing/Competitive Advantage Value Creation Internal & External Environmental Factors Ethical Issues & Customer Orientation You MUST clearly and thoroughly address each benchmark. Hint: use other resources besides identified website! PLEASE REVIEW ASSIGNMENT RUBRIC FOR FURTHER ASSISTANCE Originality important and APA style plus references Assignment Rubric: 55 points: Quality of Information Information clearly relates to the topic, connected to textbook, and consistent. Stays on topic and includes supporting details/examples, etc.  Gathered information from a variety of sources  Posed critical and insightful reasoning  Interpret and apply business related theories and concepts  Explain current industry trends 45 points: Originality Own thought, yet ties in to the textbook. Clarity in understanding original thought. Reflection is clear and consistent.  Analyzed information and drew conclusions  Communicated findings well  Developed a persuasive formal business report 25 points: APA formatting/Syntax Correct APA formatting, less than 3 errors for grammar, spelling, punctuation, etc. Professional language, vocabulary, and writing style.  Organized paper logically 15 points: Resources Provides at least two resources to substantiate content  Documented cited sources 10 points: Cover sheet Provides DSC/BAS Assignment Cover Sheet 150 points total