Design for business

Order Description read the “Bang and Olufsen: Design Driven Innovation” case and answer the following questions: 1. What is your assessment of the competitive situation in which Bang and Olufsen (B&O) finds itself in 2006? What are they good at? What should they be worried about? 2. Take a closer look at B&O design process. How would you describe it? 3. What are the strengths and weaknesses of the design process? 4. What is your assessment of IdeaLab approach to changing the B&O design process? Do you think it will work? 5. Have a look at B&O Shops and/or website. Do you think B&O has managed to extend their product range into virtual space? Answer with examples. The assessment will consist of a maximum 1000-word answer. You are expected to use the concepts discussed during the class in your answers. I will attaches the case study and the course slides Please read them and answer