Discussion Board

Noted 1: For this Assignment, you need to read 2 required reading articles and 8 class videos under reference from the list below under references list and answer the below questions, I provide you 2 required reading articles that my instructor gave it to me under references list below. If it does not work can you please try to search from Google to find the one that same as what my instructor required to read and answer all those questions of three parts below that I have bolded it. You just need fill the answer on the space below those questions and save it and send it back to me. Or you can start the new page, it’s up to you. However, it should include those below questions. I am the one who order you two previous assignments. I hope you may know how to do it. Noted 2: For the number of sources, I chose 10 sources which are 2 articles and 8 class videos. Two articles you will need to have for sure. However, for the video you can pick the one that gives you an idea to answer as a source and put it under 2 articles. I think you don’t need to list all the videos except for the one that you use. Question 1: E-Marketing is Marketing Read Chapters 9 and 10 in Sampson (Electronic Business). Based on your reading (and readings from previous weeks), answer the following questions: 1. What is the relationship between marketing and sales? 2. What is the impact of Internet technology on placement? 3. What is the impact of Internet technology on pricing? 4. What is the impact of Internet technology on promotion? 5. What is the impact of Internet technology on product? How is “product” as discussed in Sampson related to the “value proposition” and “brand.” 6. Briefly explore the webpage for Amazon International and discuss how this webpage reflects Sampson’s discussion of multinational marketing. 7. Briefly discuss the relationship between promotion and Internet advertising. 8. Briefly discuss the relationship between promotion and CRM. Question 2: The Internet and the Marketing Funnel Read Chapters 1 (Driving Traffic), 3 (Web Marketing at Work), and 4 (Converting Browsers to Buyers) in Book VI of Starting an Online Business for Dummies. In addition, review the following two videos Video Advertising 101 and The Basic Online Marketing Funnel. Based on your reading and viewing, address the following questions: 1. What is the visitors to sales ratio? Why is it important? How is it related to the online marketing funnel? 2. What are the important elements of a marketing strategy? Why are they important? How might video advertising be included as part of a marketing strategy? 3. Briefly discuss the variety of mechanisms for converting browsers into buyers. How many involve using the Internet? Question 3: Web Analytics Read Chapters 5 (Analyzing and Monitoring Your Customers) in Book VI of Starting an Online Business for Dummies. In addition, review the following two videos Google Analytics Overview. Based on your reading and viewing, address the following questions: 1. What information do the various log files for a website (basic log file, referrer file, error logs, abandoned shopping cart records, entry/exit page logs) provide business decision-makers? 2. What information do sales activity records provide business decision-makers and how is it related to traffic analysis? 3. How does a tool like Google Analytics simplify while empowering the online marketing analysis process? References List (Noted: Two required articles and 8 class videos below are requirement articles and videos that you have to use to get idea to answer the above questions) Required Reading Topics: E-Marketing and Web Analysis Required Reading: 1. Sampson, Geoffrey (2008). Electronic Business (2nd Edition), BCS. Chapter 9, Chapter 10 2. Bellew, Shannon & Elad, Joel (2009). Starting an Online Business All-in-One for Dummies (Second Edition). John Wiley & Sons Book II Class Videos: 1. What is a Wireframe? 2. The Internet Marketing Funnel 3. What Is PPC (Pay Per Click)? 4. Video Advertising 101 5. ?What is CRM? 6. Salesforce CRM Demo 7. How to Read Google Analytics: The Basics 8. Successful Web Analytics Approaches