Doing business in Europe

  Assessment Learning Outcomes CW2 - Report: ? Demonstrate an awareness of the current issues in the European business environment ? Analyse the economic, political, social and infrastructural similarities and differences between countries and the opportunities for EU Business ? Recognise the role, institutional framework and policies of the EU, related organisations and their impact on business in Europe ? Appraise the main challenges faced by European business and the tools available to manage them ? Develop an articulated strategy for doing business in Europe Using key topics from this module develop a strategy for an automobile or pharmaceutical manufacturer from a country outside of the EU for entry into the EU market. You can choose either an automobile or a pharmaceutical manufacturer from a country outside of Europe for entry into the EU market. The company is considering expanding its business to the EU. The company wants to expand its manufacturing and distribution plant to Europe as well as sell it products in the EU market. It has been their ambition for the last 5 years to expand through the process of internationalization. They believe that EU would be an ideal destination for this expansion. You are a group of consultants who have been asked by the company to assess the situation and provide advice to the company. Evaluate the business environment of the EU as a suitable destination for your business to set up its operation and recommend an articulated sustainable business strategy for the implementation and operation of this business in Europe. In order to achieve the above task, answer the following question: 1. Why would your company choose the EU for its manufacturing plant? 2. What are the institutional and policy challenges and advantages within the EU that would affect the ability of this company to successfully operate in the EU? 3. Assess any 3 countries in the EU that would be suitable for the company to locate its production and distribution facility for Europe and recommend the best of the 3 as the most suitable location? 4. What factors would this company have to consider in setting up its production and distribution facility in the chosen country and how can the company deal with them? 5. Recommend a strategy with justification for the company entering and successfully operating its business in the EU market. This strategy must include a practical and feasible step-by-step action plan with justifications for each action. Your Management Report should include an analysis of the proposed strategy taking into account the following issues: ? Current issues in the European business environment ? The economic, political, social and infrastructural similarities and differences between countries and the opportunities for your business ? The role of institutional framework and policies of the EU, related organisations and their impact on the business ? The main challenges faced by the business strategy for doing business in Europe and the tools available to manage them ? The strategies for doing business in Europe including entry strategy and strategy for successful business operations Your Management Report should include: 1. Title Page Executive Summary 2. Table of contents 3. Introduction 4. Question 1 5. Question 2 6. Question 3 7. Question 4 8. Question 5 6. Conclusion 7. References 8. Appendix (if required) Your assignment will be assessed using a rubric (marking criteria). The full pdf can be found on your moodle page. Your assignment should include in-text citations and supported with a full List of References at the end of the assignment. You are expected to use the CU Harvard Referencing Style. Please refer to the CU referencing guide. Please remember that when you submit your assignment, you need to include: o YourName o YourStudentIDnumber o The Title of the Assignment Word Limit: 2500 words, using the standard Management Report format described above .Please note that you will lose marks if you exceed this word limit by more than 10% Submission Deadline: via Turnitin by date available on moodle, as a single document with your full names (Surname first then other name(s)) and student number for each student in the group and the section you were responsible for on the title page. a. AssignmentGuidelines Report Structure You have been asked to produce a report. It should contain the following: ? Appropriate coversheet (as attached in this document – please ensure appropriate coversheet is attached to your assessment brief) ? Title Page, including the given title in full. ? Contents Page ? Introduction ? Main body, which should also be organised under appropriate headings. ? Conclusion ? Appendices, which should be numbered. o Make sure you refer your reader to them as required. Layout Your work should be word processed in accordance with the following: ? Font style, Helvetica Neue, font size 12 ? 1.5 line spacing. ? The page orientation should be ‘portrait’ ? Margins on both sides of the page should be no less than 2.5 cm ? Pages should be numbered ? Your name [should/should not - delete as required] appear on the script. ? Your student number should be included on every page. Skills Advice Refer to your material provided in your skills modules to make sure that you have conformed to academic conventions. Pay particular attention to: ? Your introduction ? Your conclusion ? The use of headings and/or signpost words ? Paragraph structure Essential Reading Ernst and Young (2015) Attractiveness Survey Europe 2015 Comeback Time, https://www.ey.com/Publication/vwLUAssets/EY-european- attractiveness-survey-2015/$FILE/EY-european-attractiveness-survey- 2015.pdf Hanouz, M. D., Geiger, T., & Doherty, S. (2014) The Global Enabling Trade Report 2014, World Economic Forum, Geneva, Switzerland. https://www3.weforum.org/docs/WEF_GlobalEnablingTrade_Report_2014.pdf (Accessed 20/09/15) Schwab, K., (2016) Global Competitiveness Report 2016-2017.World Economic Forum, Geneva, Switzerland, available at https://www3.weforum.org/docs/GCR2016- 2017/05FullReport/TheGlobalCompetitivenessReport2016-2017_FINAL.pdf Schwab, K., (2015) Global Competitiveness Report 2015-2016.World Economic Forum, Geneva, Switzerland, available at https://www3.weforum.org/docs/gcr/2015- 2016/Global_Competitiveness_Report_2015-2016.pdf accessed 05/10/15 WTO (2014) World Trade Report 2014, Trade and Development: Recent Trends and the Role of the WTO, https://www.wto.org/english/res_e/booksp_e/world_trade_report14_e.pdf (26/09/2015)