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Please change this below sentences of the attached document "the Airline Company introduced a strategy of being the low cost carrier both in the domestic and international paradigm. As a consequence, the first international flight was to the Caribbean and profits increased passing the $1 billion mark. Southwest great success and popularity arise from the flexible and convenient policies they have. Some examples are no cancelation or rescheduling fees, no baggage fees, in cabin pets, and great unaccompanied minor fees. Since the 1980 Southwest has become a family oriented company with the best prices in the industry." Instead, recommend the company to expand more internationally and how that will increase the airline profit. add some data and number to support your claim. GROUP BUSINESS CASE Name of the school Name of student Date of submission RECOMMENDATIONS It will be realized that Southwest Airlines changed their marketing strategy severally in the course of their operation in a bid to settle for the most fulfilling strategy that would fit their business. In the most recent revision of the strategy, the Airline Company introduced a strategy of being the low cost carrier both in the domestic and international paradigm. As a consequence, the first international flight was to the Caribbean and profits increased passing the $1 billion mark. Southwest great success and popularity arise from the flexible and convenient policies they have. Some examples are no cancelation or rescheduling fees, no baggage fees, in cabin pets, and great unaccompanied minor fees. Since the 1980 Southwest has become a family oriented company with the best prices in the industry. The recommendations in this regard would focus mainly on increasing these profits and maintaining their client base for the years to come (Perry, 2008). The first recommendation is of course to maintain the low-cost strategy because this has meant the company to amass a large market of clients who have driven Southwest to high profit margins. In spite of the economic and market situations changing, the airline should invest the most effort to maintain this winning strategy which will give them a competitive edge even as their competitors device better and better approaches to penetrate the market and make profits. The low-cost strategy should act as the trademark of the company as well as the slogan as has been the case for the past few years. As well, it can be recommended that the airline should built a flight schedule that is more aggressive in the new era of the airline industry so that this can lead to increase in revenue initiated by more late day and late night flights. There is a need to monitor the flight activity of the company and adjust the approach and this will even have a positive impact on the customer service as well as on-time performance. The upward trend will be guaranteed to continue (Perry, 2008). It has also been noted by the Transport Union Workers of America that Southwest is shoehorning more and more flights into their schedule without necessarily increasing the number of planes on service or increasing the number of seats in the planes that are in service. The practice needs to be changed so that it can solve the frequent passenger delays and the resulting strain in the operations of the airlines. This will increase the level of customer satisfaction. There are also complaints from the workers who load the planes with baggage who argue that they haven’t had a salary raise for a period of four years. A reward system need to be put in place such that besides the pay rise for these workers, their efforts are also recognized which will act as a performance motivator to these employees (Perry, 2008). The ultimate result is that the HR responsibility at this level will reflect on the overall revenues and profits for Southwest Airlines. Reference Perry, L. (2015, July 23). The art of acquisition integration: Knowing when to break the mold. Retrieved July 10, 2015, from http://www.cisco.com/en/USisolutions/