English Easy Peasy

English Easy Peasy - Easy Peasy is my client choose. - Please follow the instruction carefully, answer below each bullet points. - I will attach more files (the easy peasy information packet, and previous marketing plan done by me) - Use the information packet as your sources Comments from Support Team: In this assignment, you will continue developing the marketing plan for either Adorable Annie's or Easy Peasy. You can use the Course Information Packet provided for help in the assignment, however, you must also use outside research from books, websites, articles, and other relevant sources. This week, you will again assume your role as an intern in the marketing department. You have been assigned an option to work with one of the company's clients, either Adorable Annie's (a shop that specializes in high-quality children's apparel and accessories) or Easy Peasy (a vegetable-based snack for kids and adults who are health conscious). This week, you will be working on the brand review and marketing mix portions of your marketing plan. You should include the following in your submission: Using the data included in your course packet, as well as outside research, determine the status of the client's brand. Gather research and information on the client's product category and summarize in the brand review section. Review the four P's of marketing and the marketing mix for your client and identify the four P's, including details of each element. Organize each section and include information on the opportunities you have for marketing based upon the four P's you identified. Add the brand review and marketing mix sections to your marketing plan from last week after making any required changes to the consumer analysis section from last week. Instruction Copy and paste the outline below in its entirety. Do not shorten or abbreviate. Using class formatting, respond to each question/bullet point. Cite sources both intext and in a reference section. All sources in the reference section should be reflected in the body of the assignment (intext) and vice versa. • Post your REVISED marketing plan (W1 A3, W2 A2, W3 A2) • Status of the client's brand. Using the data included in your course packet, as well as outside research, determine the status of the client's brand. • Brand Review Gather research and information on the client's product category and summarize. o Cultures and subcultures that brand users may or may not share --comment on each.  Region  Family  Religion  Lifestyles  Geography  Ethnicity • Four P's Review the four P's of marketing and the marketing mix for your client and identify the four P's, including details of each element. • Product • Price • Promotion • Placement • Opportunities the client has for marketing based upon the four P's identified. (Remember that opportunities are EXTERNAL--see SWOT Tutorial from W2)