Heineken Internal Analysis

write about the major functional areas (depts.) of Heineken, and show an understanding of the processes, value provided and potential issues. Four major areas to write are: 1)Production/Manufacturing, 2)Sales and Distribution (since Heineken is an international company, you can also mention its competitive advantage in other counties), 3)Marketing, and 4) Executive Management. For each functional area, please give a description of the major processes that occur in each keeping in mind the competitive advantage where they may apply (superior efficiency, superior quality, superior customer service, and superior innovation). The goal here is to use competitive advantage and key tangible/intangible resources to flush out some potential issues that the company may face currently.