HOW HAS THE DIGITAL AGE CHANGED AND SHAPED THE PHOTOGRAPHIC INDUSTRY?

Order Description . DISCUSS: traditional photography of the 80’s and 90’s • How did photographers make their money? • How did they market themselves? • What was the most lucrative form of photography? CHAPTER 2. DISCUSS: What are the main differences between traditional photographers and today’s photographers? • Are family portraits less in demand than they were? • What impact has technology had on photography printing businesses? . DISCUSS: How do photographers stand out in a world dominated by social media. One where anyone can produce beautiful photos thanks to Instagram, filters and other photo editing apps? • What now differentiates an amateur photographer from a professional? • What challenges do photographers face that they didn’t 20 years ago. CHAPTER 4. DISCUSS: How do Photographers now make their money? While social media has made it harder for professional photographers to stand out when social media sites are saturated with beautiful amateur images, have sites such as Instagram and YouTube actually opened up other commercial and lucrative avenues to photographers? • CASE STUDY: Kai-W. Kai-W has a channel where he reviews all kinds of photographic equipment etc. He also gets invited to Sony, Fujifilm, Canon events to advertise and test their new equipment. https://www.youtube.com/channel/UCknMR7NOY6ZKcVbyzOxQPhw https://www.kaimanwong.com/ o How has this changed traditional advertising and marketing methods for big camera companies? • CASE STUDY: Thomas Heaton. (Landscape Photographer) Heaton charges upwards of £2000 per person teaching groups of up 8 people at a time. That’s a minimum of £16,000 for a single job vs the average wedding price of £2k https://thomasheaton.co.uk/ https://www.youtube.com/channel/UCfhW84xfA6gEc4hDK90rR1Q https://www.instagram.com/heatonthomas/?hl=en o CASE STUDY: Jonny draper. Runs wedding photography workshops which sell out within minutes of going live. https://www.jonnydraper.co.uk/ https://www.instagram.com/jonnydraperfoto/ https://www.facebook.com/JonnyDraperPhotography/ • Successful social media influencers and bloggers now hire pro photographers to take many of their photos for their blog and Instagram. CHAPTER 5: DISCUSS. How difficult is it to get to this stage though? What makes a strong photography/photographer brand – one people want to follow.