Illustrated strategic report + presentation powerpoint

Order Description 1) Illustrated strategic report (2000 words) Burberry leading British luxury brand has been enjoying a continued year over year growth. However, changes need to be made for Burberry to reach higher industry growth standards and not to lose its market position. As a newly appointed CEO of Burberry you are asked to: • Choose One Country and One Product Line (e.g., Prorsum Bags, Signature Bags, etc) • Present a situation analysis of Burberry in the chosen country. • Building on the situation analysis present an integrated marketing communications campaign for the chosen product line in the chosen country. Make use of appropriate academic models/frameworks and take into consideration current trends in the fashion industry. 2) Digital Presentation (PowerPoint of 10-12 sides) • The integrated marketing communications campaign you discussed in the report above, should also be presented in the form of 10-12 PowerPoint slides at the end of the assignment.