INTEGRATED MARKETING COMMUNICATION

Order Description Prepare a report about one product or service or corporate image containing information that could be used for an Integrated Marketing Communication program. You can choose a product, service or corporate image from your own business or from another business with which you are familiar. In your report you must include information about: • Analysis of the current market situation of the chosen product/service/corporate image. • Determination of the integrated marketing communications objectives. • Establishment and allocation of the promotional budget. Justify your choice for the budgeting approach and allocation of budget. • Development of an Integrated Marketing Communication program using at least two of the tools (e.g. advertising, direct marketing, digital marketing, sales promotion, PR, personal selling). • Explanation of how you will monitor, evaluate and control the program.