International Business Strategies

International Business Strategies Order Description Assignment: Produce a short report detailing the advantages and disadvantages of the joint venture over licensing as a foreign market entry mode. Use industry examples to support your arguments and describe a scenario when either mode might be preferable. The purpose of your report is to provide a clear analysis of the strengths and weaknesses of each strategy in particular contexts. ensure all references are from legitimate sources, books, journals, etc not wikipedia please List of legitimate references: International business: strategy and the multinational company - John B. Cullen, Praveen Parboteeah 2010 International management: managing across borders and cultures : text and cases - Helen Deresky 2014 Knowledge flows within multinational corporations - Gupta, A. K, Govindarajan, V Strategic Intent - Hamel,G, C.K. Prahalad International business: challenges in a changing world - Morrison, Janet 2008 Other Reference sources: BCG ACCENTURE CIPR PRO QUEST LONDON BUSINESS SCHOOL MCKINSEY HARVARD BUSINESS REVIEW Marking: 20%: subject matter knowledge. 20%: critical analysis. 20%: evidence of wider reading 20%: coherence. (This means that the ideas should be smoothly joined together.) 20%: presentation, full and accurate Harvard referencing, and English.