International Marketing

Order Description Based on the Polaroid Case Study, prepare an international marketing plan which can secure international expansion for Polaroid sunglasses in the coming years, also including new markets in South America and Asia. Make a list of marketing plans an pick the best giving reasons why. The marketing plan for a particular country could look like this: - key product decisions 15% - specific pricing issues 15% - distribution and retailing concerns 15% - ideas on potential communication activities 15%