Main issues L’Oréal was facing in implementing its global strategy

      Order Description   Study questions: 1. What were the main issues L’Oréal was facing in implementing its global strategy? 2. Should all product lines and brands follow the same “universalization” strategy in all markets? 3. To what extent should local managers be given the freedom to adapt L’Oréal products and brands to market circumstances? 4. Should the China operation be allowed to launch a “specifically Chinese” super-premium brand? Should it be allowed to launch one or more “specifically Chinese” mass market brands? 5. What advice would you give Jean-Paul Agon as to how L’Oréal should implement its “universalization of beauty” strategy?