MAJOR/MINORS

MAJOR/MINORS INTERNAL •    A Major weakness usually means that it will seriously impact your ability to formulate and execute strategies; a minor weakness will have a negative impact on your capabilities, but it is generally less in magnitude and will not cripple you. But it is possible for a whole bunch of “minors” to have a serious negative impact. •    A Major strength is one that gives you a clear competitive advantage over your competitors or gives you a significant advantage in formulating and executing. If the factor does not give a clear competitive advantage, then it IS NOT a major. A minor factor helps, but not to the same degree. Sometimes all you have are a bunch of minor strengths; in that case you have to get the most out of them that you can. MAJOR/MINORS EXTERNAL •    A Major threat poses a serious problem to your ability to compete; a minor is an annoyance, may drain off some resources, but will not cripple you. But it is possible for a whole bunch of “minors” to really annoy you. •    A Major opportunity has the potential to improve net revenue and/or your competitive posture significantly; a minor helps a little. Sometimes all you have are a bunch of minor opportunities to exploit. This is particularly true for very small businesses. WEIGHTINGS SENSE OF URGENCY (PRIORITY) Rule of thumb: •    Low weights  = 4-7%  ---  .04 to .07 •    Medium weights = 8-11%  ---  .08 to .11 •    High weights = 12-15%  ---  .12 to .15 You want to make sure you understand the priorities the organization needs to make to continue to make progress in fulfilling its mission and realizing its vision.