management

management Order Description Details of the assignment task Write a 3000 word essay in response to one of the following four options (only select one): 1) Critically discuss the relationship between museums, heritage, and culture in 21st century Europe 2) Critically discuss the relationship between a museum or heritage attraction and their audience(s) 3) Critically analyse the (social, political, economic) role of heritage for national governments 4) Critically examine the benefits and disadvantages facing European sites which achieve inscription on the World Heritage list These options have been deliberately left “open” so that students can go in various directions with their essays. The key is critical discussion and analysis. It is important that you define key concepts relevant to the chosen question (for example heritage, museums, culture, cultural tourism, and the relationship between these), and that you discuss the role of (for example) representation, ideology, and power in relation to these key concepts. 3. Assignment instructions Structure This assignment must be presented in essay format. You must include a title page, an abstract, an introduction, a conclusion and a reference list. For further advice on the structure, see the assessment criteria below. Presentation Your work should be word processed in accordance with the following: ? The title page should contain a suitable title for your essay, the module code and name, your student number and the submission deadline. (If you are submitting late please also note if you have applied for or will be applying for extenuation.) Museums, Heritage and Cultural Tourism Individual Essay 3 ? The abstract should be a condensed version of your report, and should not exceed 250 words. ? Include your reference list (at the end). ? Use appropriate headings ? Font style: Any “normal” style (such as Times New Roman, Arial or Calibri); font size: 11 or 12 ? Line spacing: 1.5. ? The page orientation should be “portrait” ? Pages should be numbered. ? Your student number should be included on every page. ? Your name must not appear on the script. 4. Assessment criteria Specific marking criteria for this assignment Abstract – Has the essay been summarised in a clear and concise manner (including the key findings)? 5 marks Introduction – Have you outlined the aim of the essay and introduced the topic to the reader? 15 marks Evidence of critical analysis in the discussion – Has the topic been contextualised, have you consulted relevant literature, and have relevant examples been provided to highlight key issues? 40 marks Conclusion – Have you tied together your argument, and (if applicable) included any recommendations? 25 marks Presentation and referencing – Is your work logically structured, well written and correctly referenced? 15 marks TOTAL 100 marks Museums, Heritage and Cultural Tourism Individual Essay 4 General undergraduate grading criteria used to assess work In addition to the specific marking criteria for this assignment, general guidelines apply for the expected standard at different levels of study. The following grading standards generally apply to our undergraduate programmes: Grade Level 4 Level 5 Level 6 First (70% or above) Thorough understanding of relevant ideas. Clear and well referenced argument. Coherent structure. Ideas critically analysed. Argument is clear, succinct and well supported. Evidence of a wide range of reading and some independent thought. Critical work evidencing excellent synthesis and application of ideas. Work is exceptionally well constructed and presented. Upper Second (60-69%) Sound understanding. Well written and relevant argument. Appropriately referenced. Critical consideration of relevant ideas. Arguments are precisely defined and appropriately referenced. The work is structurally sound and well written. Ideas are critically applied and coherently presented. Evidence of wide reading and some originality. Well referenced Lower Second (50-59%) Evidence of understanding and independent reading. Adequate referencing, but some unsubstantiated material. Weaknesses in spelling, structure & grammar. Reasonable understanding of the relevant concepts, but some inconsistencies in application. Arguments are referenced, but disjointed. Poor structure, spelling or grammar. Clear grasp of concepts and some critical application. Appropriately referenced and relevant argument. Reasonable structure and syntax. Well presented Third (40-49%) Indication of some understanding, but poor application of ideas. Minimal referencing. Generally weak structure. Generally descriptive work with limited evidence of a critical consideration of ideas. Inadequate referencing. Weaknesses in structure, spelling and grammar. Evidence of good understanding of issues, but crudely applied. Work indicates some critical thinking, but tends towards description. Argument may be unbalanced. Poor structure and presentation Fail (below 40%) Irrelevant or poorly analysed material. Indication of weak grasp of concepts. Inadequate structure. Poor grammar and spelling. Uncritical. Poorly referenced. Argument indicates little use of relevant literature. Chaotic structure and generally badly written. Poorly referenced and suggests inadequate exploration of relevant literature. Chaotic structure and generally badly written. Museums, Heritage and Cultural Tourism Individual Essay 5 5. Skills advice General advice Refer to your material provided in your skills modules to make sure that you have conformed to academic conventions. You may also find our skills sites useful: