market structure,” from Chapter 18, explain the differences among the terms “Market Leader, Market Challenger, Market Follower, and Market Nicher (Niche Marketer)”

“market structure,” from Chapter 18, explain the differences among the terms “Market Leader, Market Challenger, Market Follower, and Market Nicher (Niche Marketer)” Each answer should be about a paragraph long. Do not copy your answers from the web, the text book, etc. In other words, you MAY USE the book, the videos, your notes, and other sources, but WRITE YOUR ANSWERS IN YOUR OWN WORDS. Five essays at 14 possible points each (for a total of 70 points possible). 1.- Regarding “market structure,” from Chapter 18, explain the differences among the terms “Market Leader, Market Challenger, Market Follower, and Market Nicher (Niche Marketer)”. Give examples, but do not use the soft drink industry, which we used in class. 2.- Compare and contrast advertising and public relations – that is, tell how they are similar and how they are different from each other. 3.- Explain “push” strategies and “pull” strategies. Tell what the manufacturer is trying to accomplish through each strategy, and tell what kind of tools they use and who they target those tools to in each strategy. 4.- The second video from April 23rd, entitled SPIN, includes an explanation of the item in modules entitled “SPIN;” Use this item from modules and the video presentation to familiarize yourself with the SPIN Selling method. Then think up a scenario in which a sales person asks the four kinds of questions, hears the customer first make an implied need statement, then an explicit need statement, and answers the customer’s explicit need with a benefit statement. Your answer should include seven sentences, four of them questions and three of them statements. Do not use examples from class or copied from other sources – make up your own scenario. 5.- From Chapter 15, in your own words, in four sentences or less, explain the difference between the “Slice of Life” and the “Lifestyle” ad execution styles.