Marketing Plan

Marketing Plan Order Description Pick a brand/company Craft a marketing plan you think it should have Or dissect its own marketing plan Use facts and Reference your sources Must have each of the elements clearly marked Elements: you must include these 10 elements below to analyze: 1.Executive summary 2.Situation Analysis 3.Mission of the company, objective for the plan 4.SWOT analysis 5.STP elements 6.Value creation thru product, branding, packaging, new products) 7.The 4 P’s activation plan 8.Selling strategies 9. IMC approach 10.Evaluation/metrics