Marketing Plan

Marketing Plan Order Description. " Detailed Outline and Proposed Format for the Marketing Plan", do all the parts before "Strategy and Recommendations (approximately 6-7 pages, excluding any associated appendices)" Please Please strictly follow the instruction of this marketing plan!!!!!!!!!!!!!!!!!!!!!!! Look at the outline and suggestion from the files I uploaded!!!!!!!! The objective of the term project is to provide you with experience in applying the concepts and methods of marketing to a real-world marketing opportunity, in the form of a marketing plan. A marketing plan is a written statement of a marketing strategy and the operational and time-related details for carrying out the strategy. The project is to be done in teams (5-6 members, depending on the size of the class). Following a thorough analysis of the marketing situation, each team will create a marketing plan for a ‘new’ product or service, in an existing product/service category. At the end of the semester, each group will make a short (~15 minute) presentation of their marketing plan to the class. For your product or service, you may choose one of the following options: Option 2 (New Product/Service Option): Develop a new product or service, in an existing product/service category. Please note that existing brand names cannot be used. For either option: Your group can assume either an entrepreneurial role (whereby group partners are “business partners”) or a consulting role (whereby group partners are “marketing consultants”, researching the marketing opportunity and developing the marketing plan on behalf of another organization). For this one we chose entrepreneurial role.