Marketing Plan

this project is so important , you need to read the instructions carefully and you need to understand everything before you start , this paper about Marketing plan so make sure you read the instructions and do your best please , message me if you need anything . Introduction to Marketing (MKT 333) Project #2 Marketing Plan Due: Wednesday, December 9th Points: 150 (Points will be given for content and professional format.) Each properly completed marketing plan will contain the following: 1. Mission Statement 2. Situational analysis Market Summary Market Demographics Market Needs Market Trends Market Growth SWOT Analysis Competition Keys to Success Critical Issues 3. Marketing Strategy Marketing Objectives Target Markets Positioning Marketing Mix Goods & Services Mix (product strategy) Price Promotion Place (distribution) Customer Relationship Management (CRM) Market Research Needs 4. Financials (projections) Break Even Analysis • Each marketing plan will be for a proposed (currently non-existent) business. Finance and Accounting majors are encouraged to choose a relevant, service-based company. • Each marketing plan will be prepared in written presentation format, worthy of presentation to a financial institution or Board of Directors. • Each marketing plan will be due no later than the beginning of class on Wednesday, December 9th