Marketing Pricing tactics

Order Description write about two pricing tactics for supermarkets in Australia: (RD) and (EDLP): (1) RANDOM DISCOUNTING (RD) • Basic understanding/simple explanation (with advantages and disadvantages) THEORY/S • Process (HOW) • The supermarkets aim of doing it (WHY) REAL LIFE EXAMPLES • E.g. Lemons are $1 but they’re not local produce, O’Lay is 50% off at Coles one week and then Woolworths the next Please find More real life examples (2) EVERYDAY LOW PRICING (EDLP) • Simple explanation (with advantages and disadvantages) THEORY/S • Process (HOW) • The supermarkets aim of doing it (WHY)