MBA subjects - Business Analysis

Topic: MBA subjects - Business Analysis Paper details: Please follow to the attached 'Microsoft Word' files about the writing details, requirements and given structure. MBA subjects – Business Analysis (2,800 words) You are required to prepare a 2,800 words report of Starbucks Corporation. This will be a critical appraisal of the competitive position of the enterprise and you will benchmark with two similar organisations, Dunkin’ Brands Group, Inc. and Keurig Green Mountain, Inc. This module simulates the problems (issues) that real life senior managers deal with and requires you to test some of your proposed solutions. The focus is on some aspect of competitive advantage and how this is reported in published information and also in financial reports and statistics. The module is integrative, it requires you to look at competitive strategy from different angles (e.g. organisational, operational, market, financial etc). You must pull together these strands in order to form a coherent picture of the issues (i.e. the problems and opportunities) inside and around your chosen organisation. Part of your analysis will be qualitative - “soft” - and part of your analysis will be quantitative - “hard”. You must pull together “soft” analysis and “hard” (financial and market data) in order to perform a complete analysis. It is valuable to be aware of the key performance indicators that are employed in each market sector. The traditional financial ratios are useful here, but do not give the full picture. Some sectors have very specialised KPIs. How does your chosen organisation compare with your chosen benchmark organisations in these key areas? The module also requires an awareness of values and judgements in financial and other reporting. You must interpret evidence from a number of different sources in order to give your judgement on numerical data represented in the accounts. The module requires you to test the outcomes of your recommendations using spreadsheet scenario modelling. You should comment on the suitability, acceptability and feasibility of your recommendations and integrate the figures derived from your scenario modelling in this section. Writing requirements - MBA standard writing - All spelling and grammar is following UK English. - Reference style: Harvard ARU system. - total word counts excluded Reference is 2,800 words (±10%). - Maximum 3% plagiarism. - MUST follow the given subject and writing structure. i. attached with a sample of assignment for writing structure reference. - Minimum 20 references must use journal articles. i. some notes and useful articles should be referred from the attachment. ii. journal articles can be added on from online too, but please provide the link for me to check after sourced. Assignment writing structure 1. Introduction 1.1. Purpose 1.2. Case Context of analysis 1.3. Company Background 1.4. Key issue(s) 1.5. Rational of your choice of company(ies) 2. Key issues: Financial Analysis of Starbucks Corporation and comparison with competitors - Dunkin’ Brands Group, Inc. and Keurig Green Mountain, Inc. Annual reports of Starbucks Corporation (http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsannual) (https://www.morningstar.com/stocks/XNAS/SBUX/quote.html) Annual reports of Dunkin’ Brands Group, Inc. (http://investor.dunkinbrands.com/annuals-proxies.cfm) (http://www.morningstar.com/stocks/XNAS/DNKN/quote.html) Annual reports of Keurig Green Mountain, Inc. (http://investor.keuriggreenmountain.com/annuals-proxies.cfm) (http://www.aol.com/stock-quotes/nasdaq/keurig-green-mountain-gmcr/) 2.1. Revenue analysis and forecast 2.2. Market share growth 2.3. Profit margins 2.4. Price earnings ratios 2.5. Debt level (gearing ratio) 2.6. Cash and any other ratio that are specific to industry ) 3. Key issues: Strategic analysis 3.1. Market and competitors analysis (Modified Porter’s Five Forces) - technology may affect - labour union may affect - concern about the market inside the region analysis, DO NOT talk about the selected company External Analysis (Marco) PESTEL - Political - Economy : GDP / currency fluctuation / fuel / market share / natural resource – sales vs cost / interest rate / employment & unemployment - Social Culture : Behavior, Media, - Technology : development / invention / e-com / - Legal : regulation & law, country policy, green environment 3.2. Operations and organisation(s) analysis (Balance-score card) 4. Limitations of Financials models and conventional analysis 4.1. Limitation of financial models in analysing performance 4.2. Limitations of Conventional Analysis (PORTER five forces only) 5. Conclusion Conclude the section 1 – 4 will do. 6. Recommendations Recommendation must be modelled using spread sheet 7. Modelling This must be linked clearly with the analysis , conclusion and recommendation Balance scored Industry specific KPI Company 1 Company 2 Company 3 Learning and internal growth Number of new products Employee Satisfaction Employee Turnover Number of trained employees or training programs New divisions Promotions Process or operations Customer perspective Financial perspective