MEASURING PERFORMANCE AND COMMUNICATION PLAN AT Al Shurooq Insurance company

      Order Description     Read the following write-up on measuring performance and communication plan. Prepare a comprehensive report based on the task guidelines.     Al Shurooq Insurance company is based in Muscat, Oman. The company is operating in a fast changing business environment. The employees have to deal with routine and abstract work processes, handle decisions and responsibilities and be able to do group and interactive work. Employees should have system-wide understanding and have ability to operate within expanding geographical time horizons. They are required to have specialized knowledge of their functional areas and be able to interact effectively with the customer. The company has got a performance management system in place. As part of the performance management system the company has decided to measure behaviour of their employees. This approach includes assessment of competencies. The major competencies that the company has decided to measure are customer service, creative thinking, dependability and communication. The competencies have not been adequately defined and behavioural indicators have not been mentioned. The types of competencies have not been addressed. The company has developed a communication plan that ensures that information regarding the performance management system is widely disseminated in the organization. As part of the communication plan, the company provides general information on performance management of the organisation, the employees are informed about the relationship between performance management and organisational strategy. In addition they are informing the employees about the benefits of performance management for those involved in the process and finally telling employees about their roles and responsibilities. However the communication plan has been perceived as addressing only a section of employees who already agree with the plan. This has lead to biases in the communication plan. The company is now making attempts to correct these biases and make sure that the concerns of all employees have been addressed. Based on the above write up, prepare a comprehensive report (word limit: 2000 - 2500 words) including the following: • A discussion on various approaches of measuring performance in today’s modern organisations. • Recommendations to Al Shurooq Insurance company on a comprehensive method of measuring behaviour of their employees. Please focus on specific competencies identified in the scenario. • Evaluate the present communication plan of Al Shurooq Insurance Company and suggest a comprehensive communication plan avoiding any biases.