Mobile Business Technologies

  Title: Research, analyse and explain how a new or enhanced mobile presence could enhance the promotion and sales for an organisation of your choice. App of company that I choose: (PULL & BEAR) The main body of the individual report should be divided into two parts: 1. research and analysis of content 2. discussion and evaluation and recommendations. The first part, you are expected to choose a company and explain how beneficial a mobile presence via iOS or Android app could be (or is) for a company to promote and sell its services and products. To accomplish this, you should look at the current situation of the company, and what could be achieved using the best of mobile technologies and explain this. (You may wish to consider the graphical interface, ease of use, location and search features, product reviews, descriptions, quality of images/videos, payment methods, customer support, the customer journey and the links to Social Networks). The second part, you will discuss and recommend a specific development path for the app for the company. You should compare and evaluate the most cost effective approaches for building or improving the mobile application for your chosen organisation. You should recommend what development method the company should use and give an outline indication of the potential costs involved (and a breakdown of these if possible). You should then discuss, recommend and justify the particular features you feel would enhance the app.