Organizational Dynamics Situation, Analysis

Create a Press Release Review the below article (How Men′s Wearhouse Used Apple′s Passbook and Google Wallet to Increase In-Store Redemption By 10X). Based on the article and your findings, you will develop a 300 to 400 word Press Release. Article to review: http://www.forbes.com/sites/onmarketing/2015/07/25/how-mens-wearhouse-used-apples-passbook-and-google-wallet-to-increase-in-store-redemption-by-10x/ (Links to an external site.) Things to consider: Make sure you answer the Who, What, Why, Where, When and How. Some information will need to be fabricated; feel free to add in numbers, figures, fictitious quotes, locations, etc to make your press release seem real. Here are some helpful resources: http://www.marketingdonut.co.uk/marketing/pr/writing-a-press-release/a-complete-guide-to-writing-an- effective-press-release (Links to an external site.) http://toolkit.prnewswire.com/nonprofit/pdf/newsrelease_anatomy.pdf (Links to an external site.) http://service.prweb.com/learning/article/editorial-guidelines/ (Links to an external site.) http://www.prnewswire.com/blog/4-essential-tips-for-writing-effective-press-release-headlines-2471.html (Links to an external site.) http://blog.businesswire.com/2010/05/06/seven-traits-of-highly-effective-press-releases/ (Links to an external site.)