Research about Vida shoes and their brands

Please research about the company Vida shoes and their children focused sub-brands. The website of the company is: http://www.vidagroup.com/ The research should be detailed and sources of research will be given to you in the word document I am attaching. Library Research Notes • Database A-Z or Research navigation bar • Filter by subject for more specialized searches Consumer Research • MINTEL Reports o To save profiles, make login o Sector: clothing and footwear  Children’s clothing report  Go through section by section: table of contents or search within report ( search for shoes or footwear)  Key word search: children’s footwear o Demographics: marketing to mothers o Demographics: marketing to kids o Theme: look at media and advertising o Filter for US and just reports o Related reports as well as newer reports o Can export reports section by section if you have an account with MINTEL • Euromonitor o Industries, apparel and footwear, analysis finder Country Reports and USA under North America o Look at Childrenswear in US o Footwear in the US (segment data) o Related statistics: view statistics  Brown is company shares  Blue is brand o Consumer trends and lifestyles (country reports, and USA) o Big picture consumer demographics • IBISWorld o Browse industry reports: retail trade o Shoestores in the US o Children & Infants Clothing Stores in US • Emarketer o Search Children’s Footwear o Filter for just US o Look at the sources and see if they have more info on their website o Can also hover over Topic and search this way Results of Consumer • Medimark/MRi + (have to create your own account with Bentley email) o Medimark Reporter o Household Products-Baby-Children o Children’s clothing category as well as shoes • Demographics Now o Demographics o Summary (look how many shoe stores are in a certain region) o Help and info: mosaic profiles: • Popup shops and temporary stores: find in articles not so much databases o Abi inform global o Abi inform trade in industry o Business insights essentials  “children’s footwear” industry elated news, most up to date  “children’s footwear AND trends”  “pop-up shops AND footwear”  “pop-up shops OR temporary stores”  Look at advanced search by keyword o Business source complete o Factiva What is the most import forms of information to give Michelle? Keep this in mind!