Research on a company
You have been asked to research a company and provide key information that would allow your manager to assess the company’s strengths in key areas. Using the writing principles learned in class,
submit a paper to include the following:
GUCCI COMPANY
o Executive summary of Gucci company information and financials, organizational culture, product information, industry competition, company challenges, recent noteworthy news items regarding your
company - what are trade publications, newspapers, industry publications and social media saying about the company or industry.
o Based on your survey, include a 1-page visual showing survey objective, data summary and summary statement or conclusion. Appendix to include spreadsheet of survey data collected.
o Based on your research, provide 2-3 conclusions or recommendations you would make about the company and tie the conclusions/recommendations to supporting facts.