Scenario or vocational context

Scenario or vocational context You are working for the marketing department at a multinational company of your choice. You have been asked to produce a guide that explains the different types of market research that you can do. Secondly, you are asked to write a report summarising how the different types of research were used to make decisions about the new product. Your report should include all the answers of Task 1, Task 2, Task 3, Task 4, Task 5 & Task 6 questions. Task 1 (this provides evidence for 1.1, 1.2, 1.3, 1.4, 1.5) 1.1. Identify a research question. 1.2. Describe the process of social research. 1.3. Explain the criteria and limitation of research design. 1.4. Assess the criteria for reliability and validity for the measurement of research data. 1.5. Explain the features of good research design. Task 2 (this provides evidence for 2.1, 2.2, 2.3, 2.4, 2.5, 2.6) 2.1. Identify the relationship between philosophy and methodology within research texts. 2.2. Explicate the qualitative-quantitative debate of social science research. 2.3. Explore the nature of pluralism in research methodology. 2.4. Describe the qualitative approach to research design. 2.5. Describe the quantitative approach to research design. 2.6. Apply suitable approach to design research proposal. Task 3 (this provides evidence for 3.1, 3.2, 3.3, 3.4, 3.5) 3.1. Perform literature review. 3.2. Create a sample of data from the findings. 3.3. Apply the suitable methods and statistical techniques to analyse data. 3.4. Present data and information from findings in suitable format to produce results. 3.5. Draw conclusions and recommendations from research findings. Task 4 (this provides evidence for 4.1, 4.2, 4.3, 4.4) 4.1. Explain the ethical issues of data handling. 4.2. Present guidelines for handling missing data while conducting research. 4.3. Critically review the importance of referencing system while recording data. 4.4. Investigate challenges and responses of handling social science data. Submission Guidelines Methodology The student needs to demonstrate an awareness of the methodological tools in the form of documented process that contains procedures, definitions and explanations of techniques used to collect, store, analyze and present information. It may be that qualitative methods, including the analysis of interviews, are appropriate. Alternatively the student’s approach may involve forecasting or statistical, financial or econometric modelling. In other cases the student may be combining methodologies as his/her research is basically the analysis of the principles of methods, rules, and postulates employed by a discipline. Basically, the student needs to specify the approach he/she feels will be most appropriate. Bibliography/ References Please list down "works cited" within the framework of an enumerative bibliography -- a list of references to key articles and texts. Verify each reference carefully; the references must correspond to the citations in the text. The list of references should start on a new page and be listed alphabetically by the last name of the author(s) and then by year, chronologically. Only the first author's name is inverted. List all authors' full names and avoid using et al. The name of each author and the title of the citation should be exactly as it appears in the original work. Tables/Charts Make sure all tables and charts are referenced in the text. Give each table and chart a title and number consecutive with the order it is mentioned in the text. Notes for tables and charts are independent of Notes in the rest of the paper and should be ordered using lowercase letters, beginning with the letter a (including the Source note, which should be listed first). The sequence runs from left to right, top to bottom. The order of the notes as they appear below the tables or charts are (1) Source, (2) general notes to the table or chart, if any and (3) letter notes. Times scale/Research Planning Please follow the classroom progress on the assignment brief to exercises. Since each student is encouraged to develop his/her own timescale the effort at the Assessor/ Faculty level is to subject them to random periodical checks in the view of their submission deadline. Style Sheet Harvard Reference /APA/ Chicago Manual of Style/ MLA Handbook Formatting Use Microsoft Word and keep your formatting very simple. Double-spaced, semi-block or full-block lay-out Arial/Times Roman (Italicize or boldface wherever necessary) Biographical notes If possible, please explain your background and credentials as it relates to the work you are presenting on. This is not a request for your résumé. Additional Details For specific questions on formatting, use the APA/ Chicago Manual of Style/ MLA Handbook as a guide for notes, citations, references, and table presentation. Supplementary Text and Reading: ? Bryman, A. (2008), Social Research Methods, (3rd ed), Oxford University Press. ? Bryman, A. and Bell, E. (2007), Business Research Methods, (2nd ed) Oxford University Press. ? Easterby-Smith, M., Thorpe, R. and Jackson, P. R. (2008), Management Research, (3rd ed), Sage Publications. ? Fisher, C. (2004) Researching and Writing a Dissertation for Business Students, FT Prentice Hall ? Saunders, M.N.K., Lewis, P and Thornhill, A. (2007), Research Methods for Business Students, (4th edit), FT Prentice Hall.