Strategic Report - Qantas Airline

Strategic Report - Qantas Airline Order Description Strategic Report - Qantas Airline (Australia) 1.Introduction - Industry and your company. 250words 2.Macro/Micro Environment - The Micro and Macro-environment in which this company is operating - briefly discuss main factors. 350 words 3.Company’s Competitive and Advantage - Company’s competitive advantage over its rival. 300 words 4.Company’s Generic Strategies - Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation). 350 words 5.Growth Strategies - Company’s growth strategies like diversification or Integration or company using Ansoff matrix to grow in their market. 350 words 6.Recommendations - Strategic recommendations at functional and business level. 300 words 7.Conclusion. 100 words ( also can be 50-80 words) 2000 words 10 references Report Format