Subject: Marketing

Topic: Honda CR-V PHEV ,– Advertising & Media Plan - Response from agency Paper details: The Honda CR-V PHEV is due to be launched in March 2016. The 2016 advertising campaign/media budget (exc production costs) will be £5m. The campaign will start in March 2016, and will run for 3 months. Hello, I have finished my course work 1, it is about Honda CR-V, Situation Analysis, Target Audience, Positioning, Objective and so on . Now I need you help me with my course work 2. That means you need follow on my CW1 brief. I will upload information about CW1, CW2, and my CW1 reprot. It could help you to understand the task. Please notice: you need use some references from http://locate.coventry.ac.uk/. Usernanme:hem Password: Miao,123 it's our University's library system. Thanks. If you have any problem please contact me. If it is possible , could you please leave some source for appendices