SWOT Analysis: Cemex

  Description       A SWOT analysis is a planning and brainstorming tool that helps Cemex evaluate its projects and formulate its business plans. SWOT stands for strengths, weaknesses, opportunities, and threats. Cemex uses this tool to identify and analyze its internal strengths and weaknesses, as well as its external opportunities and threats. The results of this analysis may help Cemex improve its business or forecast how a new product will perform. Research the cement industry (domestic and international), research market trends, and identify market opportunities, threats, and Cemex's major global competition. Conduct a situation analysis including an internal analysis of Cemex, customer analysis, and an analysis of the macro-environment (external environment). Which elements have the biggest impact on Cemex's success? What factors impact Cemex's business buyers?