The objective of this assignment

The objective of this assignment Understand marketing strategy and the elements of marketing analysis: customer analysis, company analysis and competitor analysis. Review effectiveness of new product launch & commercialisation 2500 words (from Executive summary to conclusion) This is the company website link: httpzl[www.cosstores.com[gb[ Report Format: (must include headings) 1. Executive Summary (overview of the content of the report -this is not an introduction. Discuss in 1 -1.5 pages, the major points/findings of your report, any recommendations, conclusions and any implications for management) 2. Table of Contents 3. Introduction (Provide background information on the company itself and include a brief discussion of the market in which the company operates. Also state what the report is going to achieve and how that is going to be done) 4. Situation Analysis: a. Define what is the internal environment? I. Define (marketing goals and objectives in general) & Review of marketing goals and objectives for the company: A. Define (Economic objectives) & Economic objectives for COS. B. Define (Sustainability) & Sustainability for COS. Ii. Define (marketing strategy and performance in general) & Review of current marketing strategy and performance for the company. Iii. Define (organizational resources in general) & Review of current and anticipated organizational resources for the company. iv Define & Review of current and anticipated cultural and structural issues. V Define (customer environment in general) & the customer environment of COS. b. Define External environment l. Define Markets