Topic: Business Plan: "Developing an Online Marketing Strategy 2020 for the German National Tourism Board department Milan for the source market Italy, as well comparison of the strategy with the main competitors: Austria and Swiss Tourism

Paper details: Please look at the material enclosed: - Business Plan Online Strategy for the Italien Market (here you find my own summary) - MarketingPlan Guide_Structure_Standards_Requirements (from my business school) - Harvard References System (is the paper format) - other documents attached are informations about the department in Milan, cost structure, goals etc.