Topic: Discuss the different concerns that an organisation needs to consider before engaging in social customer relationship management (CRM)

Order Description The use of social media to engage with and manage customer is an growing practice in many businesses. The present many opportunities for business, but also presents risks. Discuss the different concerns that an organisation needs to consider before engaging in social CRM. Your answer should include both the potential benefits and also the threats social media may pose. You should also consider the procedures and processes an organisation should put in place to manage social CRM.