Topic: Doing Apple Inc. SOSTAC model Marketing Plan in the UK. For Marketing section: focus on iPhone

Order Description Doing Apple Inc. SOSTAC model Marketing Plan in the UK. For Marketing section: focus on iPhone Contents: SOSTAC PLEASE FOCUS IN THE UK MARKET ONLY. S – Situation Analysis (Where are we now?) O – Objectives (Where do we want to be?) S – Strategy (How do we get there?) T – Tactics (How exactly do we get there?) A – Actions (Who does what, when, how?) C – Control (How do we know we will get there?) 1. Introduction - Company background, industry overview 2.Situation analysis - PESTEL Analysis - have to be in the UK and engage with Apple Inc. - SWOT Matrix (use bullet points) - TOWS Matrix ( use bullet points) - Competitor Analysis - Industry Analysis - Buying behaviour 3. Objectives (are set based on W and O) - Mission and Vision creating n delivering value - SMART Objectives (Need 3) - Segmentation - Targeting - Positioning 4. Tactics - 4Ps for iPhone 5. Actions - Some example of improvement 6. Control - Evaluation monitoring; control plan implementation 7.Conclusion i will upload an example of the Coursework.