Topic: Entry Mode Business Report

Order Description write an Entry Mode Business Report for the unit which is International Business to me please, and also please following the details in the Information Sheet which i uploaded to do this report (eg. the format , Additional Guidance), and the specific company for me to do this report is Mabe (Mexico), thank you. Assignment 1 Information Sheet To be supplied to students when they receive the coursework assignment task Unit Co-ordinator: Unit Name: International Business Unit Code: BSS036-3 Title of Coursework: Entry Mode Business Report % weighting of final unit grade: 50% Submission Date 2014/15: 11:59pm 05 January 2015 Assignment Brief Submission instructions Assignment should be handed in by midnight of the submission date. Pages should be numbered. Headings and sub-headings must be provided. The unit title and code number must be clearly marked on the assignment top sheet. Coursework must be submitted into turnitin by the date and time specified. Late work is not accepted, and will be deemed a fail and graded G(0) (no work submitted). Learning Outcomes The completion of this assignment requires you to demonstrate the ability to: • Identify and critically evaluate environmental, firm-specific and country-specific factors that can affect the success of international business ventures. • Identify and critically assess in a comprehensive fashion the current strengths and weaknesses of the organisation relative to its external environment. • Apply consistently in-depth knowledge and reference relevant theories/concepts. Generate a variety of ways of tackling a selected problem and identify option(s) that have a chance of success in the organisation under consideration. • Identify quantitative and qualitative “information gaps”, and the relevant sources needed to fill such lacunae. Prepare and use IT to aid efficient searching, evaluation and selection of information, exploring alternative lines of enquiry where appropriate. Present information effectively, including evidence to support your conclusions. • Evaluate and synthesise information from different sources, theories and principles, and communicate relevant information effectively, and with accuracy. Put forward relevant and robust strategic recommendations for the organisation. Format for submission The word limit is 3,000 words excluding cover page, references in the bibliography and the appendices. Your cover page must have your full name and ID number. All work should be word processed using either Times New Roman or Ariel font, with line spacing of 1½ and justified. References must include academic sources. Assignment Detail Assessment 1: Entry Mode Business Report Business Report Task: Apply your understanding of international business, market selection and entry modes to a specific company (which will be allocated to you) and recommend a new market to enter, the optimal entry mode and any other relevant particulars. You will need to utilise both theoretical knowledge and necessary frameworks/tools relevant to the assessment alongside strong consideration of practical issues and potential obstacles. You need to apply your research skills to find information and literature on the allocated company and potential markets. Additional Guidance 1. The balance between market analysis and the actual planning/recommendations– ensure that your submissions are balanced with regards to analysis and recommendations. For example, do not use a lot of space summarising the analysis, at the expense of developing your recommendations and considering potential issues. 2. Vagueness – planning needs to be very specific; stating that you will entry country X using entry mode Y is not enough. You need to explain the rationale behind your choices, the academic tools/framrworks used, the issues that you took into consideration and also demonstrate that you have given some thought to the implementation and implications of your recommendations. 3. Academic content – you are expected to include academic material into your report rather than relying upon online sources alone. You need to demonstrate an understanding of the theoretical background of international business through your citation of relevant academic content. 4. Executive summary – an executive summary should be written in a way that allows the executive who reads it to know what the problem is and how it is to be solved. Essentially, it is a summary of your problem statement, objectives and how to achieve them (i.e. how to solve the problem). 5. Secondary data use – Analysis should be supported with secondary data (from the literature). You should demonstrate wider reading and acknowledge the sources of your information, both in the main body and in your bibliography. Information pertaining to the potential markets and selected company should be sourced from reliable sources rather than through general web search, you should speak to an Academic Librarian if you require assistance with this. 6. Presentation and structure – to achieve an excellent grade, your presentation needs to be immaculate – this includes numbering tables, referencing correctly etc. Do not present a lot of data and information in tables as appendices. Data or statistics that refer directly to your discussion in the main body, should be presented in the main body. Tables and figures – tables and figures need to be numbered and each should have a title that is self-explanatory. Your analytical content must be high, demonstrating critical thinking and the ability to apply relevant marketing concepts 7. Word limit – 3,000 words. This will exclude your references in the bibliography , the appendices, and the cover page. Please, note that your cover page must have your Full Name and ID Number. New Assessment Regulations In response to student feedback the University has revised the regulations that govern how your work is assessed, by introducing the use of a percentage scale to replace the previous letter grades. More information for students is available on BREO, in the “Assessments Information for students” community. The full regulations are available at: http://www.beds.ac.uk/aboutus/quality/regulations The table below shows the percentage points to which grades are mapped. Grade Percentage Points A+ 80 - 100 A 75 -79 A- 70 -74 B+ 67 - 69 B 64 - 66 B- 60 - 63 C+ 57 - 59 C 54 - 56 C- 50 - 53 D+ 47 - 49 D 44 - 46 D- 40 - 43 E 35 - 39 F 25 - 34 F- 1 - 24 G 0