Topic: H&M in fast fashion: continued success

Order Description MMM365 STRATEGIC MANAGEMENT Assignment 1: Individual Case Analysis H&M in fast fashion: continued success word limit 2500 words 1 MMM365 STRATEGIC MANAGEMENT Trimester 3, 2015 Assignment 1: Individual Case Analysis Due 11th December 2015 (25%of total mark) H&M in fast fashion: continued success? (This case is on pp. 575-582 of your textbook, Johnson et al 2014 (10th edition). Your task in this written assignment is to answer the following questions after a thorough analysis of the firm, H&M. You will read the case, conduct additional research and draw on your knowledge of the different elements of the ‘exploring strategy model’ (i.e. topics from Weeks 1-5) in providing comprehensive but concise answers to the questions presented below. This written assignment will challenge your ability to apply what you have learned from this unit to date. You will do well in this assignment if you build on the theories, concepts, models and frameworks that we have covered in this unit to date (i.e. textbook, lectures, tutorials, additional material as cloud concepts and videos) and use current knowledge about H&M from its company website and other reliable sources from the library and/or internet when you answer the questions below. You are free to adopt your own style, approach and layout in presenting your answers to these questions in a formal written report. In other words, if you think you can present your arguments/ideas in narrative, tabular, graphic, or bullet-list forms (or a combination of these forms) in a clear and persuasive manner, then please do what you think is best. The assignment has a total 2 word limit of 2500 words including references (no leeway of 10% + or -). Assignments exceeding word limit will NOT BE MARKED. Please use Times New Roman, font 12, double space, 2 cm margin all sides. Cite the references that you have used using the Harvard referencing style (author-date system). Submit/upload your assignment in a word document file to a Dropbox in CloudDeakin. Please refer to the evaluation rubric which the unit’s teaching team will use in marking your assignment while working on the assignment. Please indicate the actual number of words at the end of your answer to each question. There is no minimum number of words nor minimum number of references. The questions are as follows (you need not write these questions in your report to save space- just the numbers followed by your answers): Q 1. Use at least 2 (two) strategic tools to define and explain H&M’s competitive position in the industry and whether it is sustainable. Q 2. To what extent can other fashion retailers be successful in imitating H&M’s success? Which competitor(s) is/are a real threat to H&M? Why? Q 3. If you were to lead H&M as CEO for the next 5 years what would be your strategic plan to sustain and further strengthen H&M’s competitive advantage? List 4 points under your strategic plan (all these have to connect with a strategy theory and/or tool from Topics 1-5 as well as from cases of other companies that you can use as examples).